CHAPTER 12
Good Leadership Is About Communicating “Why”
At my company, we rework thousands of talks each year for large brands and high-powered executives. When their communications are high stakes, most of our clients come to us prepared with what needs to happen and how. But they’ve rarely answered one essential question: Why?
So, why answer why?
Let’s put it this way: If your boss comes to you and says, “I need you to take on this additional project on top of your current workload,” what is your first question going to be? It probably has nothing to do with setting your alarm, rearranging your schedule, or any other version of how you’re going to get the extra work done. When someone asks you to alter a current behavior, your ...
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