HBR Guide to Executing Your Strategy

CHAPTER 4

Eight Questions to Ask About Your Company’s Strategy

by Paul Leinwand and Matthias Bäumler

Companies often fail to address the tough questions about strategy and execution: Are we really clear, as a leadership team, about how we choose to create value in the marketplace? Can we articulate the few things the organization needs to do better than anyone else in order to deliver on that value proposition? Are we investing in those areas, and do they fit with most of the products and services we sell?

TABLE 4-1

If your answer is yes to these and the other tough questions in table 4-1, you’re among the select few. In our experience, few ...