CHAPTER 16
Six Questions to Ask Before You Begin a Big Project
Knowing when to start a project is a key factor to its success. And yet it’s a strategic talent very few companies have developed. If you begin a project too soon, chances are high that it will miss its deadline—if it doesn’t fail outright.
A great example of this is Google Glass, which was launched on April 15, 2013. Google Glass had made very little progress two years after its release and, as a result, was discontinued in 2015. This led to confusion about whether it was an actual finished product or just a prototype. And despite bold attempts to market the product (skydivers, fashion shows, etc.), it never really brought anything truly ...
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