How to Change Minds

Preface

If I could show you a way, with 100 percent certainty, to maximize the odds of your ability to change another person’s mind, would you jump at the opportunity to acquire these skills? Take a deep breath, and consider these words for a moment, because that’s exactly what I can do. But there’s a catch. Along with the skills you harness when you learn how to change minds comes a moral responsibility. In the words of Franklin Delano Roosevelt, Winston Churchill, and even Stan Lee (to mention a few):

With great power comes great responsibility.

Within the pages you are about to read, I am confident of two things. First, you will find a process that is repeatable, predictable, and allows you the best opportunity possible to change another person’s ...