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How to Change Minds
book

How to Change Minds

by Rob Jolles
June 2013
Intermediate to advanced
216 pages
3h 31m
English
Berrett-Koehler Publishers
Content preview from How to Change Minds

Who Am I?A “Sto-em” by Rob Jolles

A “STO-EM”

I prevent financial tragedies every time I get you to finally believe that your retirement and children’s education are more important than a seven-day cruise.

•••

I save lives every time I get you to stop putting off “what if” and purchase an item that protects you and your loved ones.

•••

I assist you each time I am able to get you to look past your decisions of the moment, and instead look at the “big picture” of your decisions in the future.

•••

I’m the person in the store. You felt put off by all my questions but wound up with a solution that not only saved your business that day, but also saved your job a year later as my product expanded along with your business.

•••

I’m the person who changed ...

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Publisher Resources

ISBN: 9781609948290