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How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations, revised and expanded new edition, with a foreword by Richard St. John and an afterword by Simon Sinek by Jeremey Donovan

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CHAPTER 3

Telling Your Story

TIP 14: Draw stories worth telling from your personal experience.

If you would like to bore people to tears until they tear out their hair and claw their eyes out, then hammer them with facts for the entire 18 minutes of your TED Talk. Of course, the TED organizers will never let you get away with that. Every idea worth spreading must be packaged in a story worth telling. Every part of your speech—the opening, the body, and the conclusion—offers an opportunity to tell that story. You may choose to deliver a story-driven narrative by sharing a single drawn-out story. Or you may wish to tell a sequence of vignettes that serve as proof in a premise-driven narrative.

The first question that arises is which story or stories ...

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