November 2013
Beginner
208 pages
5h
English
book
How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations, revised and expanded new edition, with a foreword by Richard St. John
by Jeremey Donovan
Content preview from How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations, revised and expanded new edition, with a foreword by Richard St. JohnBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 15
Using Video Effectively
TIP 87: Keep your video clips short.
Since TED frowns heavily on commercial promotion, the organization rarely selects speakers from traditional corporate backgrounds who talk to promote what they do. Moreover, given the conventional wisdom that all advertising is evil, one would not expect to see the vice chairman of one of the world’s largest marketing agencies on the main stage. Rory Sutherland1 of Ogilvy & Mather UK broke through by promoting ways to use advertising for good. The outline of his talk is provided in Table 15.1.
TABLE 15.1
Outline of Rory Sutherland’s “Life Lessons from an Ad Man” TED Talk
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