Skip to Content
How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations, revised and expanded new edition, with a foreword by Richard St. John
book

How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations, revised and expanded new edition, with a foreword by Richard St. John

by Jeremey Donovan
November 2013
Beginner
208 pages
5h
English
McGraw-Hill
Audiobook available
Content preview from How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations, revised and expanded new edition, with a foreword by Richard St. John

CHAPTER 4

Crafting Your Catchphrase

TIP 32: Encapsulate your idea worth spreading in a viral catchphrase.

In his TEDxPugetSound talk, Simon Sinek1 shared a revelation that he had a few years before. He figured out the common thread that explains why some leaders and some companies succeed while others fail. Fortunately, he did not keep this to himself; after all, his life’s purpose is to “inspire others so that they can do the things that inspire them.”

Simon’s secret, which he shares freely with the world, is expressed in his Golden Circle concept. Simon builds a compelling case that average people and average companies start with what they do, and if we are lucky, they share a little bit of how they do it. In contrast, inspiring leaders and ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Painless Presentations: The Proven, Stress-Free Way to Successful Public Speaking

Painless Presentations: The Proven, Stress-Free Way to Successful Public Speaking

Lenny Laskowski
Storytelling with You

Storytelling with You

Cole Nussbaumer Knaflic

Publisher Resources

ISBN: 9780071831598