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How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations, revised and expanded new edition, with a foreword by Richard St. John and an afterword by Simon Sinek by Jeremey Donovan

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CHAPTER 9

Enhancing Your Language

TIP 55: Polish your speech with rhetorical wordplay.

In her TED Talk, Harvard Business School professor Amy Cuddy1 shared an idea that was both incredibly easy and incredibly valuable: “to spend two minutes power posing before going into stressful situations so that you can achieve better outcomes.” The outline of her talk is provided in Table 9.1.

TABLE 9.1

Outline of Amy Cuddy’s “Your Body Language Shapes Who You Are” TED Talk

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She also employed a vast array of rhetorical devices to enhance her speech. Though some have unfamiliar names, you will recognize most of them from the examples provided:

Assonance and ...

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