Book description
2013 Bronze Axiom Business Award Winner
Predict if Your Clients Will Say YES in Just 7 Seconds
How to Read a Client from Across the Room gives you the clues and tools to get someone to say "yes" to you--in an instant--by tailoring your communication methods on the fly to suit that person’s character type.
"A quick and powerful method for understanding the very essence of your prospective client. Watch your referrals and bank account grow." -- Bob Burg, coauthor of The Go-Giver and author of Endless Referrals
"Brandy Mychals has created a system that allows you to connect with potential clients, serve their core needs, and create lucrative win-win solutions. Without question, this sales book is a must-read!" -- Sandra Yancey, CEO and founder, eWomenNetwork, and bestselling author of Succeeding in Spite of Everything
"This book will help you understand people in ways you never thought possible. Practice Mychals's techniques and you'll rise to the top of your field in no time." -- Dr. Daniel J. Reidenberg, PsyD, FAPA, BCPC, CRS, CMT, Executive Director, SAVE, and Chair, Advisory Board, American Psychotherapy Association
"This book unlocks the secrets of connecting to and persuading more people, more quickly. In today's fast-paced world, a book like this is pure gold." -- Robert G. Allen, author of the New York Times bestseller, The One Minute Millionaire
Table of contents
- Cover Page
- How to Read a Client from Across the Room: Win More Business with the Proven CHARACTER CODE SYSTEM to Decode Verbal & Nonverbal Communication
- Copyright Page
- Dedication
- Contents
- Preface
- Introduction
- Chapter One The Creation of the Character Code System
- Chapter Two The Challenges We Face in Attracting Clients
- Chapter Three The Class President Character Code
- Chapter Four The Cheerleader Character Code
- Chapter Five The Actor Character Code
- Chapter Six The Scholar Character Code
- Chapter Seven The Activist Character Code
- Chapter Eight The Artist Character Code
- Chapter Nine Which Character Codes Get Along and Which Clash?
- Chapter Ten The Character Codes in Marketing and Sales
- Chapter Eleven Putting the Character Codes in Action
- Appendix
- Notes
- Acknowledgments
- Index
Product information
- Title: How to Read a Client from Across the Room: Win More Business with the Proven Character Code System to Decode Verbal and Nonverbal Communication
- Author(s):
- Release date: November 2012
- Publisher(s): McGraw-Hill
- ISBN: 9780071803540
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