How to Read a Client from Across the Room: Win More Business with the Proven Character Code System to Decode Verbal and Nonverbal Communication

TWOThe Challenges We Face inAttracting Clients

If You Build It, Will They Come?

I LOVE A GOOD CHALLENGE. I like the feeling that comes from seeing a problem, figuring out a strategy to solve it, and then realizing the results. I’ll bet you do, too.

Every business owner, executive, or entrepreneur has the same challenge: generate revenue, which typically means having clients who will buy their goods or services. In the movie Field of Dreams, a voice whispers to farmer Ray Kinsella, “If you build it, he will come.” Ray builds a baseball diamond in his cornfield and then waits as old-time players show up. Meanwhile, he is near to losing his farm. Ray is fortunate; the baseball diamond and the phantom ball players become a draw for paying customers ...