How to Start Your Own Business for Entrepreneurs, 2nd Edition

Book description


The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance.
 
Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.

Product information

  • Title: How to Start Your Own Business for Entrepreneurs, 2nd Edition
  • Author(s): Robert Ashton
  • Release date: August 2013
  • Publisher(s): Pearson Business
  • ISBN: 9780273772200