November 2023
Intermediate to advanced
284 pages
6h 44m
English
Content preview from How to Think Strategically
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The Future Is Here. It’s Just Unevenly Distributed
In the year 1996, cell phones were mostly used by business professionals, and fewer than 1 percent of Americans considered them a necessity. Within a decade, as expected by many industry observers, the cell phone became an everyday part of people’s lives.
An interesting tangent to this story concerns the addition of small, cheap, digital cameras to cell phones, beginning around the year 2000. In the present day, digital cameras on cell phones are universal. Back then, the digital camera innovation was in plain sight to anyone, including executives at Eastman Kodak, a firm investing billions of dollars to adapt digital photography to its consumer business model. ...