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How to Think Strategically
book

How to Think Strategically

by Greg Githens
November 2023
Intermediate to advanced
284 pages
6h 44m
English
Business Expert Press
Content preview from How to Think Strategically

CHAPTER 12

Dialogue and Deliberation

Better Conversations Generate Better Strategy

“Conversations are the smallest units of change.”

—I have no idea who said this but I wish I had.

Mark Storm

There is convincing evidence that conversation is often a turning point for strategy. Billy Beane’s conversation with Sandy Alderman pointed toward an unorthodox logic that evolved into the Moneyball strategy. Lou Gerstner’s meeting with Dennie Welsh led to a “mind afire” realization that IBM’s future was a service-centric business model. It’s possible that a conversation between Christopher Columbus and his brother sparked the insight that a voyager could exploit one set of prevailing winds to sail west and a different set of winds to return.

The big idea ...

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Publisher Resources

ISBN: 9781637425190