November 2023
Intermediate to advanced
284 pages
6h 44m
English
Content preview from How to Think Strategically
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The Logic of Fit and Focus
Everyone that has ever done anything significant first found themselves in the place where the status quo no longer was enough.
—TemitOpe Ibrahim
This chapter introduces the strategic thinking narrative of Lou Gerstner, the chief executive officer of IBM and a leader of one of the most remarkable business turnarounds in history. The many quotes in this chapter are drawn from Gerstner’s book, Who Says Elephants Can’t Dance?, which is his account of his experience in crafting strategy.* This narrative shares many of the same principles as those of Billy Beane and Christopher Columbus, but it differs in that it takes place in a complex, large, and global technology business.
Lou Gerstner and ...