Foreword
Analytics is proving to be the key for surfacing important insights into business performance and driving improved business outcomes. Organizations that leverage analytics have been shown to significantly outperform their peers. In 2012, when the IBM Institute for Business Value studied the real-world use of big data, 63 percent of those surveyed indicated that the use of information and analytics is creating a competitive advantage for their organizations. What's more interesting is that this figure reflects a 70 percent increase in just the past two years.
Here's a great example of how one company leveraged analytics to transform their business and improve their bottom line. The Cincinnati Zoo & Botanical Garden wanted to optimize the ...
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