ico Design
Londonwww.icodesign.com
Project: Burst
Burst is an oral care brand with a bold ambition—to position itself as a challenger to revolutionize the staid, overpriced oral care industry.
Our introduction to the client came through a mutual contact who was an early investor. He felt that the client needed a strong brand partner to guide him through to launch, as he’d developed a great product but would need help building a brand that fit his ambition.
Two of the unused concepts (top and bottom) explored during the experimentation stage ...
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