INSPIRED, 2nd Edition

Index

A

• A/B testing
• Adobe
  • consistent product innovation by
  • Creative Suite and Creative Cloud of
  • Lea Hickman of
• AdWords (Google)
• Agile at Scale
• Agile methods
  • as conducive to consistent innovation
  • inadequate application of
  • leveraging the core principles of
  • product owner role in the
  • in support of
  • waterfall process versus
• Airbnb
• Amazon
  • consistent product innovation by
  • customer-centric culture of
  • customer letter technique used by
  • product leadership of
• Analytics for quantitative value testing
• Andreessen, Marc
• API platforms
  • customer discovery through
  • developer misbehavior on public
• Apple
  • Camille Hearst of
  • consistent product innovation by
  • consumer device products by
  • iTunes product
• Architecture
  • alignment of product team with
  • CTO responsibility to build strong
  • technical debt
• Arnold, Kate
• Audible
• Autonomy
  • accountability tied to
  • company culture emphasis on leverage versus
  • as principle of product team
  • product team structured for
  • relationship between successful scaling and product team

B

• BBC
  • Alex Pressland of the
  • “BBC Out of Home” product of
• Bezos, Jeff
• Blockbuster
• Business accounting/finance skills
• Business cases fatal flaw
• Business objectives
  • CEO's responsibility for
  • for each product team
  • OKR (objectives and key results) of products for
  • See also Product Team objectives
• Business results/outcomes
  • execution culture with focus on
  • focusing on outputs instead of
  • leveraging technology for
  • OKR (objectives and key results) of products
  • outcome-based roadmaps
  • product manager's ...