INSPIRED, 2nd Edition

CHAPTER 1Behind Every Great Product

It is my strong belief, and the central concept driving this book, that behind every great product there is someone—usually someone behind the scenes, working tirelessly—who led the product team to combine technology and design to solve real customer problems in a way that met the needs of the business.

These people usually have the title product manager, but they might be a startup co‐founder or CEO, or they might be someone in another role on the team who stepped up because they saw the need.

Further, this product management role is very distinct from the design, engineering, marketing, or project manager roles.

This book is intended for these people.

Within modern technology product teams, the product manager has some very specific and very challenging responsibilities. It's a tremendously difficult job, and anyone who tries to tell you otherwise is not doing you any favors.

It is my strong belief, and the central concept driving this book, that behind every great product there is someone—usually someone behind the scenes, working tirelessly—who led the product team to combine technology and design to solve real customer problems in a way that met the needs of the business.

The product manager role is usually very much a full‐time assignment. I don't personally know many who are able to do what they need to do in less than 60 hours a week.

It's great if you're a designer or an engineer who also wants to serve as a product manager—there ...