While we've talked about product teams and techniques for discovering successful products, I hope you've noticed that what we're really talking about in this book is product culture. I've described to you how great product companies think, organize, and operate.
I think of product culture along two dimensions. The first dimension is whether the company can consistently innovate to come up with valuable solutions for their customers. This is what product discovery is all about.
The second dimension is execution. It doesn't matter how great the ideas are if you can't get a productized, shippable version delivered to your customers. This is what product delivery is all about.
My goal in this final chapter is to describe the characteristics of a strong innovation culture versus those of a strong execution culture.
What does it really mean to have a strong innovation culture?