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INSPIRED, 2nd Edition by Marty Cagan

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CHAPTER 34Discovery Techniques Overview

There is no one perfect taxonomy for discovery techniques because several of the techniques are helpful for multiple different situations. Regardless, following are the key techniques in the framework that I personally use and find helpful.

Discovery Framing Techniques

Framing techniques help us to quickly identify the underlying issues that must be tackled during product discovery. If we're handed a potential solution, we need to clarify the underlying problem to be solved. We need to tease out the risks and determine where it makes sense to focus our time. We also need to ensure that we understand how our work fits in with the work of other teams.

Discovery Planning Techniques

There are a few techniques that are useful throughout the product discovery effort and help with identifying the bigger challenges and planning how you'll attack this work. We'll discuss these here.

Discovery Ideation Techniques

There are, of course, any number of ways to come up with ideas. But some sources are better than others in their potential for keeping us focused on the most important problems. Ideation techniques are designed to provide the product team with a wealth of promising solutions aimed at the problems we're focused on now.

Discovery Prototyping Techniques

Our go‐to tool for product discovery is typically a prototype. We'll discuss the four main types of prototypes and highlight what each type is best suited for.

Discovery Testing Techniques ...

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