INTRODUCTION

Story Design’s Story

It was a cold, wet February day. I had been asked to present examples of story-designed learning solutions at a lunch & learn for ATD Dallas, and I wasn’t sure how many people would actually show up. But after a few stressful minutes, fellow talent development professionals began to arrive. The room filled to capacity. Their genuine interest in seeing how stories can work for training programs was palpable, filling the room. As I demonstrated each story, the crowd seemed to recognize the teaching opportunities in store for them. As the session concluded, one of them hit me with the question that all of them were thinking: “How do you do that? How do you create stories for talent development?” I didn’t have a ...

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