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The fact that the share price has held up since the IPO is in part a reflection of Priceline expanding into other areas of business. Hotel rooms, mortgages, cars and groceries have fulfilled Walker's belief that a customer-driven, name-your-price business model can be adopted to a whole range of goods and services:
'Priceline was never about the airline industry. We are about excess supply and pricing. The patent does not speak to airlines at all. The patent speaks to commerce, to a whole pricing system. We are not an airline- specific solution - it was just the first thing we chose to price.
'We have said very loudly that by the end of 2000, through our licensee The Warehouse Club, we will seek to price all categories of ...
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