O'Reilly logo

Introduction to Media Production, 4th Edition by Robert B. Musburger PhD, Gorham Kindem

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

 

 

CHAPTER

1   Producing: Exploiting New Opportunities and Markets in the Digital Arena

•  What new markets and opportunities has the digital area fostered?

•  Why are distribution and exhibition so important to the production process?

•  What effect does the audience have on the production process?

•  What are the chief means of exhibiting media productions?

•  How does the economics of a production and distribution affect the content?

•  What systems will be used to distribute and exhibit media in the future?

Introduction

The new world of advanced digital media production abruptly appeared in the studios, editing suites, radio and TV operations, independent production operations, and film studios with a suddenness that caught most people ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required