Introduction Stages of Production Preproduction Production Postproduction Digital Versus Analog Technology Digital Technologies Used in Preproduction Digital Technologies Used in Production Digital Technologies Used in Postproduction Production Terminology Single-Camera Versus Multiple-Camera Production, and Studio Versus Location Production Planning for Positive Production Experiences Avoiding Negative Production Experiences The Production Team in Audio, Video, Film, and Multimedia Production Creative Staff in Media Production The Production Crew in Media Production The Production Team in the Recording Industry The Production Team on an Interactive Multimedia Production Visualization: Images, Sounds, and the Creative Process Conveying Information Rhetorical Persuasion Artistic Expression Production Aesthetics Realism Modernism Postmodernism Combining Aesthetic Approaches A Short History of Audio, Film, and Video Production Technology SummaryExercisesAdditional Readings