IQ and Personality Tests

attempts at changing the attitude of an individual may work, or

they may have the reverse effect, in which the attitude is changed

but in an opposite direction to that intended.

Social psychologists have identified several ways in which atti-

tudes are used by individuals:

ᔢ One of these ways is known as the knowledge function, where

attitudes are used to organize mentally all the knowledge we

have amassed about the world, and the using of information

in this way can help us to make more sense of the world.

ᔢ Another is the value-expressive function, the function we are

all perhaps most familiar with, which refers to the use of atti-

tudes to express one’ ...