June 2019
Intermediate to advanced
77 pages
57m
English
This chapter includes:
•Definition of value
•Definition of service management
•Definition of organisation
•How value is co-created
•How organisations collaborate with consumers and suppliers to co-create value
Products and services need to add value to consumers to be successful. Value is “the perceived benefits, usefulness and importance of something.”
Service management is “a set of specialized organizational capabilities for enabling value for customers in the form of services.”
An organisation can only develop these specialised organisational capabilities when it understands:
•The nature of value
•The nature and scope of the stakeholders involved
•How value creation is ...
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