May 2019
Beginner to intermediate
296 pages
6h 58m
Japanese
Content preview from IT用語図鑑 ビジネスで使える厳選キーワード256
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
121
3
I
T
関連用語
用語に関連する話
用語の使用例
チャネ ル
効果的に集客する
We b サイトなどを運 営している場 合 、多くの 人を集 めるためにテレビやラジオ、実 際 の 店
舗などさまざまな 媒 体を使って宣 伝する。この 集 客 の 媒 体や 経 路 のことをチャネルと言う。
最 近 で は「 オムニ チャネ ル 」という言 葉 が 使 わ れるように 、ネットも含 めてあらゆる媒 体 を
通して連 携し、利用者にアプ ローチすることが 求められている。
「この商 品にもっと注目して欲しいから新たなチャネルを開 拓しよう。」
マーケティングに必須の O2O
Webページからリアル店舗への
来店を誘導する、リアル店舗で使
えるクーポンをWeb上で提供す
るなどオンラインとオフライン
を連携することをO2O と言う。
ショー ル ーミング へ の 対 策
実店舗で商品を見て確認し、イン
ターネット上で安い店を比較し
て購入することをショールーミ
ングと言い、これを防ぐために
O2Oが役立つと言われる。
位置情報や SNSとの連携
複数のチャネルを持つだけでな
く、店舗の近くにいる顧客にクー
ポンを配布したり、シェアした顧
客に安価に提供するなどの工夫
が求められる。
Keyword
103
▶
ちゃ ねる
オムニチャネル
……P133
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.