May 2019
Beginner to intermediate
296 pages
6h 58m
Japanese
Content preview from IT用語図鑑 ビジネスで使える厳選キーワード256
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150
関連用語
用語に関連する話
用語の使用例
A B テ スト
複 数 パターンを比 較して 評 価
Web サイトのデザインなどの複数の案を実際に運用して試し、結果が良いほうを使う手法。
AとB の 2 つの案があることから付けられた名前で、公開した Web サイトに対するアクセ
スを自動 的 にバランス良く振り分 け、そのコンバージョン率 などを比 べる。利 用者 は複 数 の
デザインがあることに気づかないが、管理者側はそれぞれの結果を見て判断できる。
ある程度の利用者数が必要
ABテストを実施するには、多く
の利用者がそれぞれのページを
閲覧する必要があるため、それな
りの人数がアクセスしなければ
評価できない。
修正は1か所ずつ比較する
ABテストで複数か所を同時に修
正してしまうと、どの修正が効果
があったのかわからなくなるため、
1か所ずつ対応して結果を比べる
必要がある。
組み合わせを調べる手法
複数か所の相互関係を見る場合、
背景色や写真などさまざまな要
素の組み合わせを用意し、その中
でどの組み合わせが良いか実験
する手法に多変量テストがある。
Keyword
130
▶
えーび ーて すと
「 どっち が い い か 悩 む くら い な ら A B テ ストで 計 測 して み な い？」
CV
……P145
KPI とKGI
……P149
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.