June 2013
Beginner
208 pages
4h 40m
English
Chapter 3
Deciding How Much to Ask For
In This Chapter
Knowing what it’s gonna take to make your project a reality
Examining other Kickstarter campaigns
Looking for hidden costs
Estimating average donations
Every campaign, no matter how large or small, needs a budget and a fundraising goal. This goal should be a figure that represents the amount needed to make your creative project a reality, or at least get it underway.
In this chapter, I discuss the steps needed to realistically estimate your budget and determine the approximate likely donation amounts.
Figuring How Much Your Project Will Cost
The first step in determining your fundraising goal for your Kickstarter campaign is determining the scope of your project:
Are you trying to raise enough funds to complete an entire project all the way to the end? If you’re seeking backers to complete an entire project, you need a rough estimation of the complete campaign, not just a jump-start, before you begin setting up your campaign ...
