Kickstarter For Dummies

Chapter 9

Ten Unique Reward Ideas

In This Chapter

Comparing ten real-world rewards for backers

Discovering what makes a reward unique

This chapter examines some creative ideas for one of the most important parts of your Kickstarter campaign: backer rewards. People will likely want something in return for their pledges, and in this chapter, you find ten intriguing ideas from a variety of Kickstarter campaigns — both successful and unsuccessful. Even if the campaign may not have reached its ultimate funding goal (for whatever reason), the campaign creator may have come up with some clever rewards for backers, and they are included here for that reason.

“Cover Me!”: Featuring Backers on Your Cover

If you’re creating something with a cover — like a book, comic, album, or magazine — what about incorporating your backers’ names or photos into the cover art?

If there is an opportunity to work a backer’s image into the art, that could be a lot of fun! Perhaps you could feature his or her photograph on the back cover as an original backer?

Remember that your cover is one important way to sell your finished product, so you can’t let a backer’s image interfere with the message of the product; ...