November 2013
Beginner to intermediate
288 pages
5h 55m
Spanish
Content preview from La cuenta de resultados: Cómo analizarla y gestionarlaBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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17. Los factores clave que explican el % de Margen Bruto. El ejemplo de algunos negocios
a. Las cuestiones clave
Insistiendo de nuevo en lo que acabamos de decir en capítulos anteriores, para tratar de mejorar el Margen Bruto de una empresa hay que hacerse básicamente cuatro preguntas:
1. ¿El precio al que pretendo vender mi producto está adecuadamente fijado?
2. Suponiendo que el precio esté bien fijado, ¿en realidad vendo al precio que había fijado?
3. Si el precio está bien fijado y es el precio al que vendo realmente, ¿son mis costes reales los que calculé teóricamente a la hora de fijar los precios?
4. Si mis precios de venta y mis costes son correctos, ¿estoy utilizando toda la capacidad de producción de que dispongo?
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