November 2013
Beginner to intermediate
288 pages
5h 55m
Spanish
Content preview from La cuenta de resultados: Cómo analizarla y gestionarlaBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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23. Los factores que traducen la rentabilidad en valor
Ya hemos visto que el valor de una empresa está en función del beneficio que produce en relación a la inversión que requiere. Pero en el valor no sólo influye la cifra de beneficio sino también la “calidad” de ese beneficio.
La calidad del beneficio es directamente proporcional a la probabilidad de que se repita o se acreciente año tras año. E indirectamente proporcional a la probabilidad de que descienda algún ejercicio.
La probabilidad de que el beneficio de la empresa no decaiga depende principalmente de la fortaleza o debilidad de su posición competitiva. Y la posición competitiva de cualquier empresa se define en relación al menos a tres entornos:
- los clientes,- los proveedores, y ...
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