November 2013
Beginner to intermediate
288 pages
5h 55m
Spanish
Content preview from La cuenta de resultados: Cómo analizarla y gestionarla
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33. Automoción
|
EMPRESA |
PAIS |
% MBMargen Bruto |
% BEX (ebit)Margen Neto |
Produc-tividad |
|
Goodyear |
USA |
19,0 |
4,9 |
7,1 |
|
Michelin |
Francia |
29,9 |
9,8 |
5,0 |
|
Denso |
Japón |
12,3 |
6,2 |
16,3 |
|
Renault |
Francia |
20,0 |
3,0 |
5,9 |
|
Bmw |
Alemania |
21,8 |
7,5 |
7,0 |
|
Toyota |
Japón |
18,1 |
8,6 |
10,5 |
Como podemos ver, los márgenes en el sector del automóvil son realmente estrechos. Salvo Michelin, con un 30%, el resto de las empresas analizadas apenas pasan del 20% de MB (BMW llega a un excepcional 21,8%). El Margen Neto (%BEX/Ventas) no llega al 10% ni en el caso de Michelin. Toyota destaca por un excepcional 8,6% entre los fabricantes de coches. En el otro extremo, ¡Renault apenas gana un 3,0% de Margen Neto!. ...
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