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La cuenta de resultados: Cómo analizarla y gestionarla
book

La cuenta de resultados: Cómo analizarla y gestionarla

by Francisco López Martínez
November 2013
Beginner to intermediate
288 pages
5h 55m
Spanish
Libros de Cabecera
Content preview from La cuenta de resultados: Cómo analizarla y gestionarla

31. Consumo

EMPRESA

PAIS

% MBMargen Bruto

% BEX (ebit)Margen Neto

Produc-tividad

Adidas

Alemania

44,6

8,7

2,8

Nike

USA

45,0

13,1

3,1

Pepsico

USA

54,3

18,2

2,8

Coca-Cola

USA

63,9

25,1

2,6

Inditex

España

56,7

22,5

2,9

H&M

Suecia

61,1

23,5

2,7

Gap

USA

36,1

8,3

3,6

Rango de indicadores:

Margen Bruto: 40-60%Margen Neto: 10-25%Productividad (P): alrededor de 3,0

Es un sector que vende por valor de 3 veces su estructura, o dicho de otro modo, cuyos Costes de Estructura suelen ser 1/3 de las Ventas.

Su %MB está alrededor del 50%, es decir, venden a un precio que es el doble de su Coste Directo. Hay posiciones mejores, como Coca-Cola y H&M, con márgenes ...

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Publisher Resources

ISBN: 9788493674052Purchase book