CHAPTER 21
Support and Manage
When last we saw Chris the salesman, he turned his frustration with cold calling into a practice of in-person seminars within a few months by leading Mark, an expert in event marketing, to help him. Mark taught Chris everything he knew and helped him market his first event. Still, enthusiasm and even inspiration only got Mark started. I told you the beginning and results but left out the middle, where Chris supported and managed Mark.
“I can’t meet for a couple weeks,” Mark said to Chris while planning that first event.
“Why not?” Chris asked. The step they were on was easy and didn’t need weeks of work.
“I’m not feeling well. I’ve been putting off my health for a while. I know it’s my diet and not exercising. I ...
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