Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
by Rohit Bhargava
Introduction: How the StoryBook Works
It is no accident that this section comes right after the tale of one of the most gifted storytellers in history. Now that we have taken the journey together through the idea and principles of Likeonomics, I have only one mission left to fulfill…inspiring you to act!
If you are going to take the lessons in this book and really apply them to your own life and career—the most powerful motivating force to help you get started is real stories. That is what this section and its collection of companion stories online aim to deliver.
In the following pages you will find tales of people, countries, and organizations both large and small who have achieved all kinds of success. I wish I could tell you that this book contributed to their success, but the truth is that it is rather the opposite. Their stories, and the dozens more like them at www.likeonomics.com/storybook are the real inspiration for this book.
These stories are the real, living heart of the idea behind Likeonomics. I hope you find as much inspiration in them as I have.
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