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Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
book

Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

by Rohit Bhargava
May 2012
Intermediate to advanced
184 pages
5h 9m
English
Wiley
Content preview from Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

About the Author

Rohit Bhargava is a marketing expert focused on helping to bring more humanity back to business. He is the award-winning author of Personality Not Included, a book about using your personality to stand out, which has been translated into nine languages around the world. Likeonomics is his second book.

Rohit is a founding member of the world’s largest team of social media strategists at Ogilvy, and Professor of Global Marketing at Georgetown University. His personal blog, “Influential Marketing” has been visited by more than 1 million unique readers, and has been rated one of the top 25 marketing blogs in the world.

Outside his consulting, teaching, and writing, he has been invited as a frequent keynote speaker at business and professional events such as TEDx and the World Communications Forum at Davos on personal success, marketing strategy, creative thinking, and why communications is no longer like feeding a baby. He lives in Washington, DC, with his wife, Chhavi, and two boys, Rohan and Jaiden.

For a visual bio, free ebooks, speaking samples, and daily marketing articles, visit hit site at www.rohitbhargava.com.

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Publisher Resources

ISBN: 9781118238820Purchase book