May 2012
Intermediate to advanced
184 pages
5h 9m
English
book
Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
by Rohit Bhargava
Content preview from Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring ActionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Index
A.M. Chicago
Active listening
AdAge
Adbusters
Advertising
car rental companies
cigarette
distrust of
Google
mass perception principle
pioneers
Advertising Age
Advertising Value Equivalents (AVEs)
Africa
Age of equivalence
Albert, Stuart
All Marketers Are Liars (Godin)
Altruism gene
Amazon
American Express (Amex)
American Express Financial Advisor Network
Ammons, Elias M.
Analytics
And to Think That I Saw It on Mulberry Street (Giesel)
Anderson, Chris
Annenberg Public Policy Center
Anti-truth policy
Apple
co-founders of
criticism of
design principles of
Appreciation
Armed Forces Journal
Asia
Average session time
Avis Car Rental
Back of the Napkin (Roam)
Banking
Barnett, Thomas
Barriers of entry
Batten, Frank
Beever, Antony
Believability crisis
Benkler, Yochai
Berman, Sara
Bernoff, Josh
Best Buy
Bhargava, Vinay
Bhutan, tourism in
Big ideaL theory
definition of
impact of
real world application of
technological simplicity and
Bill and Melinda Gates Foundation
Blackshaw, Pete
Blah, Blah, Blah: What to Do When Words Won’t Work (Roam)
Blink (Gladwell)
BMI (body mass index)
Borghesi, Carol
Bowling Along (Putnam)
Brands
humanity
real value for
self-interests
social media and
success of
Brandt, Willy
Brandwashed
Branson, Richard
The Bucksbaum Institute for Clinical Excellence
Bucksbaum, Carolyn
Buffett, Warren
A Bug’s Life
Burkin, Alice
Bush, George W.
Business Week
Businesses
anti-truth policies at
ethical
foreign investments by
global trends
mean
personal relations ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.