Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

Warning: Unexpected Honesty…

This Book Is Not about the Like Button!

This is not a book about Facebook. It is not really about social media, either. If you are looking for a book about either of those topics, I would highly suggest that you do not buy this book.

Not many books start off with a declaration of why you shouldn’t buy them, but maybe more should. Maybe more businesses should do the same thing. Honesty isn’t something that comes easily today. In our society of constant manipulation, everyone from businesses to politicians to the media want us to buy something, believe something, or do something.

The biggest crisis in our world today is one of believability. It makes it tougher to build a successful business, find and keep a job, or convince anyone to do or believe in anything.

This is a book about trust. But it is not another obvious declaration that trust matters. I think you probably already know that. The big idea behind Likeonomics is that you cannot build trust without being likeable. In the 1980s, Japanese businessmen adopted the word dochakuka to describe the idea that communities and people could think globally but act locally.

The most important global currency isn’t made of paper anymore—it’s made of relationships.

Likeonomics is a word to describe a similar idea. It is a way of looking at the world simultaneously on a large and small scale. Whether you are launching your own business, or trying to land a job, or working to win an election—the principles ...