Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

Praise for Likeonomics

“Likeonomics offers a clear path to boosting your believability, which is the secret to sales and marketing success. The premise of the book is scientifically sound: People reciprocate, especially when we elicit their emotions. Great stories, clear tips and a strong point-of-view make this a rich read.”

—Tim Sanders, author of The Likeability Factor and former Chief Solutions Officer at Yahoo!

 

“Likeonomics shows us that you have to be liked to be trusted. And trust me, you are going to like—really like—this book.”

—Ed Keller, author of The Face to Face Book and The Influentials and CEO of the Keller Fay Group

 

“To succeed in business you need to be more than nice, you need to be likeable—and those are two different things. Likeonomics offers a simple premise which I LOVE—that your ability to build strong relationships is the real path to prosperity and happiness.”

—Linda Kaplan Thaler, CEO of the Kaplan Thaler Group and author of The Power of Nice

 

“A fascinating look at the unexpected science and power of likeability to sway our beliefs and decision making. I loved the idea behind this book!”

—Ori Brafman, coauthor of Sway and Click

 

“Want to build a business that customers can’t wait to refer to others or that employees love to work for? This is the book for you.”

—John Jantsch, small business marketing expert and author of Duct Tape Marketing and The Referral Engine

 

“It’s true. Likeability matters. Rohit Bhargava brilliantly and succinctly explains ...