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Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
book

Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

by Rohit Bhargava
May 2012
Intermediate to advanced
184 pages
5h 9m
English
Wiley
Content preview from Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

Notes: Further Reading and Research

Author’s Note: Throughout Likeonomics I have included numbered endnotes to offer a source for particular pieces of data or quotes that were used. As with any book, there were some sections where I didn’t include notes only because it can very distracting to have five numbered notes on every page. You will find many of the references below, but a more complete list of the resources used (all indexed by chapter) is available at www.likeonomics.com/endnotes.

At this site you will be able to see images and articles about the stories included in the book, as well as highlights and quotes that I wasn’t able to incorporate but will still be useful and interesting. And, perhaps most importantly, all of the links are clickable so you don’t have to type in an insanely long link that might be mentioned here in the Notes section.

Prologue

1 www.wavian.com/blog/interviews/ana-free/.

Introduction

1 www.telegraph.co.uk/news/features/3634426/How-Nelson-Mandela-won-the-rugby-World-Cup.html.

2 www.bostonglobe.com/arts/books/2011/10/28/steve-jobs-walter-isaacson/6pEq4xP71Ht4Ha64auXhnO/story.html.

3 Matthew Symonds, Softwar: An Intimate Portrait of Larry Ellison and Oracle. Simon & Schuster, New York, 2004.

Chapter 1

1  Howard Zinn, The Politics of History, University of Illinois Press, 1990, p. 79.

2 Jonathan Rees, Representation and Rebellion: The Rockefeller Plan at the Colorado Fuel and Iron Company, 1914–1942, University Press of Colorado, Boulder, CO, 2010. ...

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Publisher Resources

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