May 2013
Intermediate to advanced
304 pages
5h 49m
English
book
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
by Rajat Paharia
Content preview from Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and GamificationBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 5Case Studies in Customer Engagement
Part 2 of our journey takes us on a tour of companies that are already implementing Loyalty 3.0 programs and experiencing the benefits. While they may not explicitly refer to them as Loyalty 3.0 programs (given that we’re introducing the concept in this book), you’ll see the building blocks that we reviewed in Part 1 in all the examples in the next few chapters.
The goal of each case study in this first chapter of Part 2 is to see Loyalty 3.0 in action and to understand how it’s enabling businesses to build more durable, useful, and profitable relationships with their customers. We use customer here to refer to both the typical end-user customers who buy consumer products and watch TV shows in their ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.