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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
book

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

by Rajat Paharia
May 2013
Intermediate to advanced content levelIntermediate to advanced
304 pages
5h 49m
English
McGraw-Hill
Content preview from Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

Index

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

A/B testing, 44

Access, as reward, 87–88

Accomplishments, opportunities for sharing, 224

Achievements, 75

Achievers, 87

ACID (Atomicity, Consistency, Isolation, Durability), 51

Active participation, 15

Adobe, 243

Adobe Photoshop, 224, 233

case study, 139–147

LevelUp for Photoshop, 140–146, 220, 233, 234, 242

The Adventures of Tom Sawyer (Mark Twain), 30

Advertising, targeted, 54

Affinity, on teams, 81

Algorithmic hiring, 57

Algorithmic tasks, 26–27, 37

Amabile, Teresa, 33–34

Amazon, 51, 53, 55

Analytics, 58–61, 244

Andreessen, ...

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Publisher Resources

ISBN: 9780071813372