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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
book

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

by Rajat Paharia
May 2013
Intermediate to advanced content levelIntermediate to advanced
304 pages
5h 49m
English
McGraw-Hill
Content preview from Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

CHAPTER 10Forward in All Directions!

Where We’ve Been

Congratulations if you’ve made it this far—it’s been quite a ride!

image We started with a look at the current state of loyalty and how it’s not actually working to generate any of the kind of loyalty that businesses really want.

image We examined the macro trends that are forcing businesses to redefine how they engage with their customers, employees, and partners.

image We learned about human motivation and identified ...

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Publisher Resources

ISBN: 9780071813372