Skip to Main Content
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
book

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

by Rajat Paharia
May 2013
Intermediate to advanced content levelIntermediate to advanced
304 pages
5h 49m
English
McGraw-Hill
Content preview from Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

CHAPTER 8Planning Your Loyalty 3.0 Program

Whether you’re Joe’s Deli or a large multinational corporation, you can implement Loyalty 3.0 in your business and gain a competitive advantage in your market. Now that you understand how big data and motivation power gamification and have seen several examples of Loyalty 3.0 in action, you have the necessary foundation to build your own Loyalty 3.0 program. And although many of the examples that we reviewed in the preceding chapters were automated by technology, a tech-driven solution is by no means a requirement. In fact, you can implement Loyalty 3.0 in any of the following ways:

image With high- or low-tech ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

What Is Data Governance? Understanding the Business Impact

What Is Data Governance? Understanding the Business Impact

Andy Petrella

Publisher Resources

ISBN: 9780071813372