Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
by Rajat Paharia
Notes
Chapter 1
1. www.colloquy.com/files/2011-COLLOQUY-Census-Talk-White-Paper.pdf.
2. http://chiefmarketer.com/incentives/customer_loyalty_barry_kirk_promo_1004_peo9.
3. www.adobe.com/engagement/pdfs/Forrester_TLP_How_Engaged_Are_Your_Customers.pdf.
4. www.jfklibrary.org/Research/Ready-Reference/RFK-Speeches/Day-of-Affirmation-Address-news-release-text-version.aspx.
5. www.gallup.com/strategicconsulting/157451/state-american-workplace-2008-2010.aspx.
6. www.fi.nielsen.com/site/documents/NielsenTrustinAdvertisingGlobalReportApril2012.pdf.
7. http://business.time.com/2012/03/29/millennials-vs-baby-boomers-who-would-you-rather-hire/.
8. http://edition.cnn.com/2012/08/20/business/generation-y-global-office-culture/index.html.
9. http://business.time.com/2012/03/29/millennials-vs-baby-boomers-who-would-you-rather-hire/ ...