Skip to Content
Machine Learning: End-to-End guide for Java developers
book

Machine Learning: End-to-End guide for Java developers

by Richard M. Reese, Jennifer L. Reese, Boštjan Kaluža, Dr. Uday Kamath, Krishna Choppella
October 2017
Intermediate to advanced
1159 pages
26h 10m
English
Packt Publishing
Content preview from Machine Learning: End-to-End guide for Java developers

Chapter 4. Customer Relationship Prediction with Ensembles

Any type of company offering a service, product, or experience needs a solid understanding of relationship with their customers; therefore, Customer Relationship Management (CRM) is a key element of modern marketing strategies. One of the biggest challenges that businesses face is the need to understand exactly what causes a customer to buy new products.

In this chapter, we will work on a real-world marketing database provided by the French telecom company, Orange. The task will be to estimate the following likelihoods for customer actions:

  • Switch provider (churn)
  • Buy new products or services (appetency)
  • Buy upgrades or add-ons proposed to them to make the sale more profitable (upselling) ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Machine Learning in Java - Second Edition

Machine Learning in Java - Second Edition

AshishSingh Bhatia, Bostjan Kaluza
Mastering Java Machine Learning

Mastering Java Machine Learning

Uday Kamath, Krishna Choppella

Publisher Resources

ISBN: 9781788622219