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Machine Learning: End-to-End guide for Java developers
book

Machine Learning: End-to-End guide for Java developers

by Richard M. Reese, Jennifer L. Reese, Boštjan Kaluža, Dr. Uday Kamath, Krishna Choppella
October 2017
Intermediate to advanced
1159 pages
26h 10m
English
Packt Publishing
Content preview from Machine Learning: End-to-End guide for Java developers

Chapter 4. Customer Relationship Prediction with Ensembles

Any type of company offering a service, product, or experience needs a solid understanding of relationship with their customers; therefore, Customer Relationship Management (CRM) is a key element of modern marketing strategies. One of the biggest challenges that businesses face is the need to understand exactly what causes a customer to buy new products.

In this chapter, we will work on a real-world marketing database provided by the French telecom company, Orange. The task will be to estimate the following likelihoods for customer actions:

  • Switch provider (churn)
  • Buy new products or services (appetency)
  • Buy upgrades or add-ons proposed to them to make the sale more profitable (upselling) ...
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Publisher Resources

ISBN: 9781788622219Supplemental Content