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Machine Learning Solutions
book

Machine Learning Solutions

by Jalaj Thanaki
April 2018
Beginner to intermediate content levelBeginner to intermediate
566 pages
12h 17m
English
Packt Publishing
Content preview from Machine Learning Solutions

Customer segmentation for various domains

Note that we are considering e-commerce data here, but you can consider other datasets of various domains. You can build customer segmentation for a company providing travel services, financial services, and so on. The data points will vary from domain to domain.

For travel services, you could consider how frequently a user is booking flights or rooms using the traveling platform. Demographic and professional information helps a great deal, say, how many times a user uses promotional offers. The data for user activity is important as well.

If you are building a segmentation application for the financial domain, then you can consider the data points such as: the transaction history of the account holder, ...

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Publisher Resources

ISBN: 9781788390040Supplemental Content