Management and the Arts
The fifth edition of Management and the Arts provides you with theory and practical applications from all arts management perspectives including planning, marketing, finance, economics, organization, staffing, and group dynamics. Regardless of whether you are a manager in a theatre, museum, dance company, or opera, you will gain useful insights into strategic planning, organization, and integrated management theories. Case studies, statistics, and real-world examples will allow you to get a handle on all aspects of arts management, from budgeting and fundraising, e-marketing and social networking, to working effectively with boards and staff members.
Revised to reflect the latest thinking and trends in managing organizations ...
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